the book · english edition

Why isn't my
life working?

That is what I found myself wondering in a hotel room in Helsinki, tired of too many projects, too many people, too many thoughts. On the edge of the bathtub stood a yellow rubber duck. Casually. And somehow exactly on time.

Thank you. Here it is: Duck It! - chapter one (PDF)

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Duck It! ...and let it float - the English edition

That duck could really only do one thing. Float. Nothing more. She wasn't trying to get anywhere. She wasn't trying to become a better duck either.

She floated.

And apparently, that was enough.

After that, ducks started showing up everywhere. The 28,000-plus rubber ducks that fell off a container ship and floated across the ocean for years. Programmers who explain broken code out loud to a plastic duck and suddenly see their own mistake. Shingebis, the duck who didn't chase winter away, but simply kept singing.

The more stories I found, the less coincidental that little duck in Helsinki began to feel. And slowly, something started to dawn on me:

Life is not a problem that wants to be solved. It is an ocean you learn to navigate.

Duck It! is the story of that search. About why we try so hard to understand, control and improve life - and what can happen when we stop doing that, just for a moment.

Maybe you don't have to try harder. Maybe you just have to look differently.

It is not about getting more energy.
It is about losing less.

Get the book

Printed and shipped from the Netherlands. The ebook arrives straight away.

Paperback €24,95 Ebook €9,95
TitleDUCK IT! …and let it float
AuthorIemke Roos
PublisherBlue Ocean Publishing Studio
Published27 September 2026
Pages234
PaperbackISBN 9789083776026
EbookISBN 9789083776033 · EPUB
about the author

After thirty years of building companies, brands and programs, Iemke Roos found himself face to face with a yellow rubber duck in a Helsinki hotel room. This book is what came next.

In September 2026 he cycled 1,030 kilometres from Muiderberg to Vannes with a rubber duck on his handlebars, raising money for research into sudden hearing loss. He lives in Muiderberg, the Netherlands.

Trade enquiries, title data and images: justduck-it.com/zakelijk (in Dutch) or iemke@iemkeroos.com.